|With the tourist boom of the 1960s, Port d'Alcúdia has become a very popular resort oriented mass tourism, particularly English (as Magaluf, on the Bay of Palma). The coastline has been defaced by the construction of many family hotels and residential apartments, often in high towers. The resort is indeed close to a long sandy beach and shallow waters, which extends to the south-east for 12 km along the Bay of Alcúdia, to another station resort equally popular, Can Picafort.|
Behind this beach hotels, restaurants of all specialties, bars, tourist shops and many clubs are scattered to infinity. The only area untouched by the rampant development is S'Albufera Natural Park, in the municipality of Muro.
In the ancient Roman port was replaced by a marina crowded with pleasure boats and surrounded by restaurants. Boat trips are available from the port area to get to the beaches of the peninsula of Victòria or until the Formentor peninsula in Pollença, or go snorkeling.